Emotional conversion is the new sales metric.

I help founders and service providers sell high-touch offers with precision, clarity, and trust.

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If you’re here, you already know: selling has changed.

I work with founders, sales teams, and women who sell high-touch, emotionally invested offers.

People aren’t just buying products or services anymore - they’re buying into a feeling. A sense of trust. A certain kind of confidence that tells them, “this is for you.”

Whether you’re selling a £10k coaching container, a £2k wardrobe reset, or a £250 product in a private showroom - the conversion doesn’t start at checkout. It starts at the first point of contact. How you show up. How you sound. How you hold space.

That’s what I help you refine.

I work with people who are already selling something strong - but want to make it sharper. More emotionally resonant. More consistent. Less effortful.

Selling becomes easier when everything around the offer is doing its job.

If you’re ready for that, keep scrolling.

“Resonance before revenue.

That’s how high-touch selling works.”

- Eunice

I help you sell through desire, not pressure.

My work is rooted in how people actually make decisions - emotionally, instinctively, and often before they realise it themselves. I teach founders, sales teams, and brand leaders how to build trust earlier, deepen connection, and create momentum that doesn’t rely on pushing.

This might look like 1:1 strategy sessions, in-store sales training, or guiding a group through refining their offer and communicating it with more clarity. Whatever the format, the focus is the same: helping you sell in a way that feels natural - and works.

Over the past decade, I’ve supported over £6 million in high-touch sales across real estate, luxury retail, and founder-led brands.

Not through discounts or urgency tactics - but by helping people understand what’s really driving the sale.

When your sales process is built around emotional clarity, the numbers follow.

Three ways to deepen your sales strategy

  • For founders, creatives, and coaches who know their offer is strong - but it’s not converting the way it should.

    You’re not struggling with visibility. You’re not unsure about your work. But you’re still getting polite maybes. The wrong kind of interest. People who pause at the checkout or ask to “circle back.”

    That’s not a sales script issue. It’s an emotional clarity issue.

    This is a full reset. Together, we refine your sales process to match how people actually buy - emotionally, instinctively, and long before they justify it in their head.

    We work through:

    • A full audit of your current sales journey

    • Messaging and delivery shifts that drive emotional conversion

    • How to position, price, and present your offer so it lands with the people it’s meant for

    This is ideal if you’re about to raise your prices, reposition an existing offer, or attract more qualified buyers - without over-explaining or downselling.

    Want to start smaller?

    The Seduction Session is a focused reset for one specific offer.

  • For boutique teams and brand leaders who know their product is strong - but the way it’s being sold doesn’t match the experience.

    Most sales training focuses on scripts, KPIs, and product knowledge. That’s not what your team needs. They need emotional fluency.

    They need to recognise desire before it’s been named.

    They need to stop rushing to close - and start creating the kind of moments that convert quietly and consistently.

    This training covers:

    • Real buyer behaviour and how to read it

    • Emotional conversion cues in tone, language, presence, and space

    • Tools to help your team sell with confidence, subtlety, and depth

    Whether you’re leading a showroom, running a pop-up, or building a long-term retail experience - this is about helping your team sell with precision, not pressure.

  • For teams, founders, and brand leaders who want to shift how they think about selling - and do it together.

    These sessions are designed for moments that matter. That might mean hosting a leadership off-site, aligning your store team, or leading a founder circle with substance.

    It’s not a motivational talk.

    It’s not a retail lecture.

    It’s brand-specific, emotionally intelligent sales strategy - designed to change behaviour, not just mindset.

    What you’ll leave with:

    • Clear, practical language your team can use in real conversations

    • A sharper understanding of what triggers your buyer’s “yes” - and what gets in the way

    • Ways to build trust across every brand touchpoint

    Whether it’s an afternoon session or a full-day retreat, these are high-trust, high-impact environments - designed to make people sharper, not just inspired.

About Eunice

“I’ve spent the last 15 years selling in high-pressure, high-trust environments - from luxury retail to real estate to boutique brands.

Across every sale, one thing’s been true: the decision isn’t made at checkout. It’s made in the quiet moments before. And what drives it is emotional clarity”

I’m not interested in scripts, funnels, or forced urgency. My work is rooted in how people actually decide - what they need to feel, what earns their trust, and how those signals are sent before anything is even said.

Today, I teach founders, sales teams, and brand leaders how to sell with that same level of emotional precision - using buyer psychology to create stronger connection, sharper messaging, and higher-quality results.

Selling isn’t the problem. The way you’ve been taught to sell is.

You don’t need another script.

You need sharper language, stronger positioning, and the confidence to guide someone through a decision - without feeling like you’re performing.

Whether you’re enrolling a £12k coaching client, quoting a £25k consulting retainer, or offering £180 skincare in a private showroom - what drives the sale isn’t the offer.

It’s the feeling behind it.

That’s what I help you shape.

So the right people say yes - sooner, and for the right reasons.

Join 400+ founders, creatives and brand leads reading The Space Edit

The Space Edit is where I write about the psychology of desire, and what it really takes to sell something high-value.

Emotional conversion, high-ticket sales, and the silent signals that move people to buy. From founder pricing hesitations to the behaviour of luxury buyers, this is where I map the patterns behind the purchase.

If you’re building something high-touch and want to sell it with more precision, more discernment, and more emotional clarity, this is where it starts.

Desire isn’t accidental. It’s designed.

Selling isn’t the last step — it’s the invitation.

Emotional clarity is the strategy. Sales are the result.

Ready to make it irresistible?

Let’s get started.