Your experience has value beyond the organisation that knows you.
I help senior leaders like you turn what you know into consulting, advisory or fractional work and start winning opportunities beyond one employer.
They know what you bring to the table. Does the market?
Inside an organisation, people have seen you make decisions, solve difficult problems and exercise judgement over time. Your reputation has context.
Outside it, a potential client may see an impressive title and still have no idea when to bring you in, what you would help them change or why your experience matters to their situation.
I help you make that move: from being known for the role you held to being recognised for the problems you can solve now.
Your expertise is not just what you know. It is the judgement you’ve built by using it.
How we work
From the role you held to work clients know why to buy.
We’ll look at the decisions you’ve made, the problems you’ve solved and the judgement people have trusted you to bring. I’ll help you find the valuable thread that runs through your experience.
We’ll identify the problem you could solve for a client, who has that problem and whether consulting, advisory or fractional work is the right way to offer your help.
We’ll define what’s included, how you explain its value and what you charge, so a potential client can understand what working with you would involve.
We’ll work on how you introduce yourself, where relevant buyers may be and which relationships and conversations can help you test the offer.
We’ll pay attention to the questions, interest and objections you hear, then refine your offer and approach based on what you learn.
You won’t leave with a polished account of your past and no clearer way forward. We’ll make decisions, put your position to work and refine it with what you learn.
Current client work
The moves we’re working on.
Three different starting points. The work is making it clear what someone outside the role or client relationship already knows them for could bring them in to do.
Finance leadership
From being trusted inside one business
to being brought in when another needs her judgement.
We are finding the decisions, problems and moments where her finance leadership matters most, then turning that into a clear reason another business would bring her in.
Executive career coaching
From helping individuals make career decisions
to building work an organisation can commission.
We are defining the business problem she can help solve, who would own the decision to buy and what an organisation would be paying her to deliver.
HR project leadership
From leading projects as part of the organisation
to being hired for a specific outcome.
We are narrowing the work she wants to be called for, identifying the situations in which it matters and making it easier for a potential client to understand why they would bring her in.
Different starting points. The same question: what could someone bring you in to do?
Completed client work
From generalist fixer to specialist advisor.
Dannique didn’t need to become more capable. She needed her business to make clear what she wanted to be called in for.
I am so much clearer on who my ICP is on a level beyond just demographics and budget. Knowing that helped me solidify my niche, and approach my content, conversations and customer journey in a way that positions me as a trusted advisor for one specific thing in front of my ICP, rather than as an underutilised and overlooked generalist.
The work was not about making her sound like a specialist. It was about understanding the clients she most wanted to serve, identifying the value of her judgement, and shaping a business that reflected the way she wanted to work.
“Rather than giving me a ready set strategy to follow, she helped me create my own and advised on its implementation.”
Another client
I don’t know what magic she does, but after working with her, everything feels clearer. You know what you do, you know what you bring, and the conversations afterwards become so much easier.
About Eunice
I see the value in your experience. Then we work out how other people will see it too.
I’m Eunice Adebiyi. I work with experienced people whose judgement is valuable, but whose next move is not yet obvious to the people who could hire them.
Often, the difficulty isn’t a lack of experience. It’s that so much of what you do has been understood inside a particular role, organisation or set of relationships. Outside that context, people need a clearer reason to bring you in.
My work is to listen closely, ask the questions that get beneath a job title, and help you make decisions about the work you want to do next, the people it is for and how to put it into the world. I won’t hand you somebody else’s formula and call it a strategy. We’ll build from what is true about your experience and what you actually want your working life to look like.
You bring the experience. I’ll help you make the next chapter make sense.
Ways to work together
You don’t have to work out the next move alone.
Whether you’re still employed and considering independent work, or you’ve recently left and are working out how to land your first engagement, there’s a way to work on it together.
01 · Group cohort
Build the foundations for independent work.
For senior leaders and experienced professionals ready to turn what they know into fractional, consulting or advisory work. We’ll work through what you want to be brought in for, who needs that work, how to explain its value and how to start putting it in front of people.
The January cohort waitlist is open.
02 · One-to-one private advisory
Make the move with me in your corner.
For senior leaders and experienced professionals who want closer support as they move out of employment and towards their first independent engagement. We’ll look at the experience you’re bringing, what a client would bring you in to do, how to communicate its value and how to pursue your first fractional, consulting or advisory opportunity.
Private work begins with an enquiry.
Questions
Before you make the move.
Inside an organisation, people know your track record and have seen your judgement at work. A new client hasn’t. They need to understand the problem they’d bring you in to solve, why you’re the person for it and what working with you would look like. We’ll work on making that clear without reducing your experience to a job title.
No. In fact, it can be useful to do this thinking while you’re still employed. We can look at the work you want to pursue, who might need it and how you could begin testing your thinking before you make a bigger move. If you’ve already left, we’ll start from where you are now.
No. Those are ways of working, not identities you need to adopt on day one. We’ll look at what a client would need you to do and how involved you’d need to be. Then we can choose the form that fits the work, rather than forcing your experience into a fashionable title.
I won’t find a client or secure a role on your behalf. I’ll guide you through defining the work you want to be hired for, making its value clear and deciding how to take it to market. You’ll need to have the conversations and follow through. What happens also depends on the market you’re entering, where you’re starting from and the work you put in, so I won’t promise a first engagement by a certain date.
Both are for people moving from employment towards their first independent engagement. The cohort gives you a structured way to do the work alongside others making that move. Private advisory gives us more space to work closely through your particular experience, decisions and approach to finding opportunities.