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You’re capable of premium work. The market just isn’t reading you that way
Established consultants and IP-led advisors hire me when they are capable of top-tier work but the market has placed them mid-tier and expensive positioning decisions are about to lock in the wrong perception permanently.
The difference between a £3k consultant and a £30k consultant isn't capability. It's tier placement.
Most positioning problems aren't about what you do, they're about where buyers have placed you in their mental hierarchy. Once you're grouped with cheaper alternatives, you're competing on price whether you like it or not.
I use my Commercial Alignment Operating System™ to diagnose where markets are mis-placing capable professionals, identify what signals are controlling that placement, and fix it before visibility, pricing, or growth investments amplify the wrong perception.
The market doesn't read your intentions, darling. It reads your signals.
The Commercial Patterns I Correct
I work with a small number of established consultants and IP-led advisors who are experiencing one of these placement problems:
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You are consistently hired once a decision has already been made or once something has gone wrong. Your work is valued, but only after urgency is established. You are seen as a capable operator rather than a strategic influence.
This pattern usually signals that your positioning is downstream. Buyers perceive you as someone who executes solutions rather than shapes direction. As a result, you enter conversations late, pricing becomes reactive, and your authority is contextual rather than structural.
The correction here is not “better marketing.” It is repositioning from implementer to upstream advisor so that you are present before decisions solidify.
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You are commercially competent and produce strong outcomes, yet buyers compare you to professionals operating at a lower level. Pricing conversations feel defensive. Justification creeps in where confidence should be enough.
This pattern indicates a comparison-set problem. The market has categorised you alongside broader or less specialised alternatives. Once that mental grouping is formed, price becomes the dominant evaluation criteria.
The work here involves correcting categorisation so that you are compared with appropriate peers where judgement, discretion and strategic leverage are the differentiators, not cost.
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You have the thinking capability of an advisor, but your offers, language or proof signals emphasise delivery. Buyers trust you to “do the work” but not necessarily to define the direction.
Over time, this compresses authority. You are valued for output rather than discernment. The more competent you are, the more you are relied upon operationally which keeps you positioned in execution.
The correction involves clarifying your advisory role and recalibrating how your expertise is framed, priced and accessed so that you are retained for judgement rather than capacity.
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Much of your value exists in discretionary thinking, pattern recognition and decision shaping, but that value is not structurally visible to the market. Buyers may appreciate you privately but struggle to articulate why you are different from others publicly.
This invisibility often leads to underpricing, inconsistent demand or dependence on referrals. Without clear external signals, premium placement relies too heavily on personal relationships rather than market recognition.
The work here is about translating implicit authority into explicit positioning signals that hold outside one-to-one familiarity.
You're capable but competing in the wrong tier because signals are placing you with alternatives you shouldn't be compared to.
If this sounds familiar, we should talk.
— Yvette Boateng, Storytelling strategist & coach - LinkedIn
“I was being compared to junior coaches when I belonged in the advisory tier. Eunice diagnosed where the market had mis-placed me and fixed the signals. Within a few months, I moved from £500 projects to high four figure retainers with buyers who understood my value immediately."
This is usually when clients engage me.
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You have real capability, but the market has categorised you in the wrong tier.
You’re being compared to cheaper or more general alternatives when you should be grouped with premium peers.
The constant over-explaining isn’t a messaging issue, it’s a categorisation issue.
Your pricing posture, offer structure, proof and visibility signals are reinforcing a mid-tier placement, even though your judgement belongs at advisory level.
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You are preparing to increase visibility, refine your offer, launch something significant, or enter higher-stakes commercial conversations.
Once those positioning decisions go live, they are expensive to reverse.
Before exposure amplifies the wrong signals, you need clarity on how the market will categorise you and whether that placement supports the level you intend to operate at.
Hi, I’m Eunice.
This is the face of a woman who stands on business.
Fifteen years in high-stakes sales taught me how money really moves and why most ideas fail.
If you want to compete where you belong instead of where you've accidentally been placed, you want my judgement in the room.
I work with a small number of clients at a time because tier calibration and commercial repositioning require sustained attention, not quick fixes.