January cohort waitlist is open

What could your experience become outside of employment?

If this job ends, or you decide it has to, what will you do next?

I help experienced professionals work out what they could offer, who might pay for it and how to start building a business from what they already know.

Eunice Adebiyi

Where are you now?

You’ve given your career at least 15 years. Let’s cash in hunny!

Restructuring could be looming, or caring responsibilities could be changing what work looks like. Or perhaps you’re like me: you got pregnant, had a baby, and suddenly realised you didn’t have the same time, capacity or desire to go back into the corporate world.

I wanted to start something for myself and build a life around my family. I wanted the kind of life people talk about online, but I had no idea how they did it.

Let me ask you: if you leave, or have to, would you know how to make all those years pay without going straight into another job?

You don’t need to have the whole business figured out. I’m here to help you work out what you could offer, who will pay for it and where to begin.

“Eunice just gets it. She’s not even really teaching you how to build a consultancy. What she’s teaching you is how to believe in yourself, your experience and what you bring to the table.”

Sandra W.

Boutique Consultancy Founder

How we work

I will help you move from “I could do something” to knowing what to do next.

I’ll help you look beyond your job title at what people already rely on you for, the decisions you’ve made and the results you’ve helped create.

I’ll guide you in identifying a problem worth solving, who has it, who could pay for help and what might make them ready to act.

I’ll help you shape your experience into a service people can understand and buy: who it’s for, what it helps them do, what’s included and why you’re well placed to deliver it. We’ll look at the value, scope, price and what the work needs to earn.

I’ll help you find ways to reach potential clients through relationships, introductions, outreach and marketing, then prepare you to have useful conversations with them.

Bring me the questions, replies, conversations and enquiries you receive. I’ll help you understand what they’re telling you, what to adjust and what to do next.

You will not leave with more information and a long list of things to figure out alone.

You will leave with decisions made, practical next steps and support while you use them.

Client results

When people make the value of their work clear, better opportunities can follow.

The clients below came to me at different stages. My work helped them make their expertise, offer or product easier for the right people to understand and act on.

£28K

In three months

An HR business owner moved away from reactive, underpriced work and secured multiple five-figure advisory engagements.

£12K→£35K

From projects to retainers

An independent strategy consultant clarified her value and moved from £12,000 projects into £35,000 advisory retainers.

200→4,000+

Waitlist before launch

Two pre-seed founders made their product easier to understand and grew their waitlist before launch. They later achieved an eight-figure valuation.

“Working with Eunice changed how I spoke about my work, how I showed up with clients and how I positioned myself. It led to me being chosen for a project with an international eight-figure brand.”

Yvette Boateng

Narrative and Messaging Specialist

How I can help

Choose the level of support you need.

I’m shaping a January group for people who want to build something of their own.

If you’re thinking about leaving employment or have recently left, join the interest list. I’ll share what I’m developing as the programme takes shape.

Build a business from your experience—or strengthen the one you’ve already started.

I’ll work with you privately to decide what your business needs next and help you make those decisions happen. We’ll work out whether Build or Rebuild is the right starting point for you.

Start by finding what is already valuable.

Use the Consultancy Starter Guide to uncover the problems, results and patterns hidden inside the work you have already done.

Then use the editable Income Options Map to explore how people could pay to access that expertise through consulting, advisory, fractional and IP-led work.

Come and think with me.

Read honest essays about turning experience into work, income and options of your own, without accidentally building another job around yourself.

Eunice Adebiyi, founder of The Business of Expertise

About me

Pregnancy changed what work could look like. I had no plan for earning without an employer.

When I started working for myself, I looked everywhere for an idea. I tried property, trained in interior design and pursued sensible plans that had little to do with what people had trusted me to do for years: sell.

Eventually, I looked at the evidence in my career. Consulting became my first way back into earning.

Then I gave people one way to pay me and built myself an income ceiling. I learned to create more options from the same expertise: consulting, advisory, fractional and IP-led work.

Now I help experienced professionals see what their experience could become and build from it deliberately.

I’ve worked with more than 20 clients and helped them generate or unlock over £419,000 in new income.

“I don’t know what magic she does, but after working with her, everything feels clearer. You know what you do, you know what you bring, and the conversations afterwards become so much easier.”

Angela Carter

Independent Strategy Consultant

Practical questions

Things you may be wondering before you contact me.

No. You can explore what your experience could become while you’re still earning a salary. We can work out what to offer and what to test before you make your next move.

You don’t need to arrive with the answer. I’ll help you look at what people already rely on you for, identify the problems you could solve and decide which idea is worth exploring first.

Not necessarily. It depends on what you want to offer and what your potential clients need. We’ll look at the experience and results you already have, and whether a qualification is genuinely needed for the work you want to do.

I’ll help you work out how to reach potential clients through relationships, introductions, outreach and marketing. We’ll also practise having useful conversations about the problems they need solved—without awkward sales tactics.

That may be where your advantage is. I’ll help you find the useful thread running through your experience and explain why that particular combination makes you valuable.

What could your experience become?

You do not need to work it all out alone.

Tell me where you are now, what you want to change and where you feel stuck.

I will read your message personally and tell you honestly whether I think I can help.